Overview:
Join Credible, an innovative consumer marketplace technology company, as our Director of Content. We are dedicated to empowering individuals to make informed financial decisions. As the Director of Content, you will play a pivotal role in shaping and executing our content strategy across digital channels, establishing our brand as a trusted thought leader in the industry.
We are seeking a highly experienced and dynamic Director of Content to lead a team of experienced editors as they publish content that helps our users make better decisions, and collaborate with our SEO team to ensure we drive high-intent organic traffic to our marketplace. This senior leadership role requires a strategic mindset, exceptional editorial skills, and a deep understanding of how a high-quality, content production “engine” works. The ideal candidate will have a strong understanding of and experience publishing premium YMYL content, collaborating with SEO teams, and building, managing, and leading content teams.
Responsibilities:
Content Strategy and Editorial Direction:
- Develop and execute a comprehensive content strategy aligned with marketing and business objectives.
- Manage/oversee content calendar across several different publishing platforms
- Identify content gaps and opportunities to position us as a leading source in the industry.
- Uphold an editorial voice and tone resonating with our audience.
- Oversee high-quality content creation, including articles, blog posts, and infographics
- Ensure accuracy, compliance, and adherence to brand guidelines.
- Collaborate with our SEO team to optimize content for search engines and drive high-intent traffic to Credible and our publishing sites.
Team Leadership and Management:
- Lead, inspire, and guide a growing team of editors, and writers.
- Hire, onboard, and train new team members effectively.
- Set performance goals and conduct regular evaluations.
- Report regularly to leadership on progress and key performance indicators.
Cost Optimization and Revenue Analysis:
- Identify cost-effective content creation solutions without compromising quality.
- Monitor content production costs and propose strategies to maximize ROI.
- Analyze revenue data to adjust content performance and targets.
Partnerships and Collaboration:
- Guide external media partners to implement best practices.
- Lead and oversee quarterly projects for your team.
Innovation and Knowledge Expansion:
- Stay updated with consumer trends.
- Keep informed on current SEO trends and best practices.
- Ensure compliance with industry regulations and best practices.
- Monitor emerging content marketing trends and innovate accordingly.
Qualifications:
- 10+ years of experience in editing or leading editorial strategies.
- 5+ years of experience in personal finance content.
- 5+ years of experience in team management.
- Bachelor’s degree in English, Journalism, or related field preferred.
- Deep experience in content strategy and publishing landscape.
- Commitment to content quality and integrity.
- Ability to own day-to-day and long-term content strategy.
Skills and Knowledge:
- Strong collaboration and people skills.
- Excellent communication, writing, editing, analysis, and problem-solving skills.
- Meticulous attention to detail and strong project management.
- Familiarity with SEO, CMS, analytics, and project management tools.
- Experience in a performance marketing environment
- Creative thinker with a track record of delivering results.
- A second-nature understanding of personal finance topics and the PF landscape.
Credible is open to hiring candidates in the following locations: Arizona, California, Florida, Illinois, Kansas, Massachusetts, Nevada, New Jersey, New York, North Carolina, Oregon, Texas, Virginia, Wisconsin
