Description
About the Role
The Director of Digital Marketing is a strategic role that leads our global paid and organic digital marketing channels. We are looking for an experienced digital expert and leader to manage a talented digital marketing team at the international level. The main goal of this team is to drive demand and inbound pipeline through high ROI-driven digital strategies.
About the Role
The Director of Digital Marketing is a strategic role that leads our global paid and organic digital marketing channels. We are looking for an experienced digital expert and leader to manage a talented digital marketing team at the international level. The main goal of this team is to drive demand and inbound pipeline through high ROI-driven digital strategies.
What you'll do:
Set up and develop a global digital strategy to drive inbound and enable predictive spend and positive ROAS, with the goal to meet or exceed digital performance targets.Own digital channels to feed marketing and sales funnel and oversee digital customer acquisition strategy with advanced audience targeting (SEO, Google Ads, Paid social, ranking websites…)Work and manage the SEO experts to optimize site traffic and conversion. Manage an international team of digital specialists (Paid Search, Organic Search, Paid Media...) manage their career development, their aspirations, and ensure the well-being of everyone.Define overall digital campaign strategy; execute global marketing campaigns (evergreen & seasonal campaigns in line with Market trends): align to the global marketing campaign calendars, identify opportunities, prioritize projects,, monitor performance and analyze results Analyze and report weekly results, implement corrective actions quickly if needed and work with the operations to determine and prioritize data views needed to optimize digital efforts and track results. Report to the leadership team inbound performance, tactical and strategic plan.Enable full-funnel performance analysis and align investment decisions with performance targets.Collaborate with the field, program, product marketing, content, studio and brand teams to develop and implement a coordinated strategy for acquiring multichannel prospects. Manage external agencies, freelancers and budgets.
What you'll bring:
Senior experience in performance and/or digital marketing, preferably in the B2B SaaS space (10 years)Attribution and data expertise including GA4, GSC, Looker and others. Experience with international digital acquisition (NA, EMEA & APAC)Experienced advertiser on digital advertising platforms like Adwords, Display, Affiliate programs, Facebook, Linkedin, etc. Strong on and off-page SEO experienceExperience managing large budgets at a global level and being accountable for ROIPlayer/Coach - strategy is not enough, we need to build things and expect you to get stuck in with your teamMetrics-driven mindset, with critical thinking and problem-solving skillsGreat management skills, you will be a leader for an international teamExcellent team player with strong communication, you understand an integrated approach across our marketing channels and work collaboratively to achieve team success
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