Expel is on the hunt for a Director, Demand Generation and Campaigns, and we want someone who's ready to help us unlock growth! You'll be the mastermind behind our strategy, planning, and execution of campaigns, focusing on driving revenue and market recognition. If you're passionate about partnering with sales, navigating million-dollar deals, and leading a stellar team of campaign managers to success, then this role is tailor-made for you. Together, we'll make Expel the go-to name in MDR.
But hey, we know you're more than just a job title. We want a curious, collaborative, problem solver who is eager to learn and grow and loves celebrating cross-team success. And guess what? We're here to support you every step of the way.
What Expel can do for you
- Give you the right balance of space and support so you can lead the charge in developing and executing multi-channel campaigns with the primary goal of generating sustainable and qualified leads that contribute to the sales pipeline and overall revenue growth.
- Collaborate on owning and delivering against sales targets, driving your career growth in revenue marketing.
- Explore the possibilities of Account Based Marketing and stretch your skills and creative ideas to new heights.
- Develop your leadership abilities and people management skills with our support and resources.
- Cultivate meaningful relationships with your colleagues, encouraging a supportive and collaborative work environment.
What you can do for Expel
- Serve as the bridge between marketing and our sales team, ensuring the teams are fully aligned on how Marketing can support their efforts and vice versa.
- Take the lead on developing strategic ABM programs tailored to the needs of our sales segments, collaborating closely with sales and marketing leadership and iterating based on performance.
- Get creative with developing campaigns across various channels—think promoted content, webinars, ebooks, and more—to boost brand awareness, build pipeline, and smash bookings targets.
- Dive into performance metrics alongside Marketing Operations, Sales Operations and our Strategic Finance team, crafting a system to track critical metrics and extract actionable insights to inform future plans.
- Lead and mentor a dedicated team of marketing professionals, fostering an environment of creativity, constant improvement, and growth.
What you should bring with you
- Over 10 years in the enterprise/SaaS tech world, with at least 8 years in marketing.
- The ability to embrace change like a pro in our fast-evolving company, where excellent execution is the name of the game.
- Deep cybersecurity expertise with over 5 years of industry experience. You know how security execs and practitioners think, act, and buy.
- A mastery of Account-Based Marketing, with 5+ years building and managing ABM programs.
- A proven track record in collaborating seamlessly with sales teams to launch and track outcomes.
- Your leadership strengths and prior experience hiring and inspiring teams to greatness. It's all about bringing out the best in people!
Additional Notes
Pay range: $151,000 - $219,000 + bonus eligibility and equity.
We believe in paying transparently and equitably. Your salary will ultimately be based on factors such as your experience, skills, team equity, and market data. You’ll also be eligible for unlimited PTO (which we model and encourage), work location flexibility, up to 24 weeks of parental leave, and really excellent health benefits.
Our headquarters is in Herndon, Virginia, however our team is mostly remote, and we have full support for remote interaction. We realize that while there is benefit to in-person interaction, good people don’t all live in Northern Virginia.
We're only hiring those authorized to work in the United States.
We're an Equal Opportunity Employer: You will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
We’ll ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please let us know if you need accommodation of any kind.
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