The Team:
Upstart’s Growth Marketing team is in charge of expanding Upstart’s reach to the millions of Americans without access to affordable credit. We are energized by the prospect of breaking ground in our field and making a positive impact on people’s financial lives.
As the Growth Marketing Associate of Direct Mail at Upstart, you will own operations and creative strategy for one of our largest customer acquisition channels, Direct Mail. You’ll be part of a talented group of analytical and creative marketers who are self-driven, kind, curious, interdependent, and enjoy solving complex business problems.
Position location This role is available in the following locations: Remote
Time zone requirements The team operates on the East/West coast time zones.
Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.
How you’ll make an impact
- Lead operations for Direct Mail, Upstart’s most operationally complex performance marketing channel, including deciding on and owning external vendor relationships, setting and executing on monthly schedules with external partners and internal teams, and building scalable infrastructure to handle our increasingly complex programs
- Perform key analyses across and within growth channels to deliver actionable insights to leadership, including quarterly competitive and market trend analysis to directly inform our decision making
- Own the Channel’s creative strategy for our existing and innovative new products
- Design and execute multivariate tests to improve the performance of our mail marketing, including creative, material, data, speed and timing
- Partner with cross-functional partners such as Machine Learning, Engineering, Product, Legal & Compliance, FPA, to support and drive new initiatives forward
Minimum Qualifications
- Bachelor’s degree, with 1-3 years of experience in an analytics, marketing, project management, or operations role (Direct Mail experience preferred, bonus if in financial services industry)
- Experience in end-to-end campaign strategy and execution, with a track record of quantifiable results
- Dedicated and relentless leadership and project execution. Independently capable of seeking information, solving conceptual problems, corralling resources and delivering results in challenging situations
- Strong critical thinking skills and proficient in leveraging data to inform and optimize decision-making
- A team player with a proven track record of working cross-functionally with both technical and non-technical teams
- Ability to handle multiple priorities, learn quickly, and thrive in a fast-paced environment
Preferred Qualifications
- Experience operating in a highly regulated environment, with preference to financial services or technology
- Self-motivated, proactive ownership mindset, with the ability to stay agile and pivot quickly
- Excellent verbal and written communication skills (we’re big on Slack)
- Proficiency with Google Suite; Experience with Looker and SQL is a plus, but not required
- Strong attention to detail
What you'll love:
- Competitive Compensation (base + bonus & equity)
- Comprehensive medical, dental, and vision coverage with Health Savings Account contributions from Upstart
- 401(k) with 100% company match up to $4,500 and immediate vesting and after-tax savings
- Employee Stock Purchase Plan (ESPP)
- Life and disability insurance
- Generous holiday, vacation, sick and safety leave
- Supportive parental, family care, and military leave programs
- Annual wellness, technology & ergonomic reimbursement programs
- Social activities including team events and onsites, all-company updates, employee resource groups (ERGs), and other interest groups such as book clubs, fitness, investing, and volunteering
- Catered lunches + snacks & drinks when working in offices
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