Available Locations - Remote US
We are seeking a dynamic and experienced Product Manager to own Adobe target. In this position, you will play a pivotal role in the Marketing Technology team own the administration and execution of technical solutions to deliver web site testing and personalization capabilities across our digital platforms. You will bring your knowledge, experience and skills to leverage Adobe Target and Adobe Experience Cloud for delivering desired business outcomes.
Key Responsibilities
- Be the day to day product owner of Adobe Target and administrator, managing and governing access, configuration, and integrations.
- Manage connections between Adobe Target and other tools for testing and personalization, ensuring seamless integration and maximum effectiveness of personalization efforts across digital touchpoints
- Partner closely with the Digital Personalization Product Manager to execute and support the Testing and Personalization strategic vision
- Collaborate with cross-functional teams, including marketing, IT and engineering, to align on testing priorities, strategies and technical requirements
- Partner with the web team to execute against an Adobe Target testing capabilities roadmap that aligns with business goals and objectives, ensuring that testing efforts are prioritized based on potential impact and feasibility
- Enhancing operational efficiency of our web testing function and streamlining workflows
- Utilize data-driven insights and analytics to identify opportunities for optimization and improvement across the website.
- Provide recommendations for optimization or changes to ongoing or future tests and campaigns.
- Provide a structure and methodology for effective report on test results and synthesis of results into deeper insights
- Enable set up A/B testing program in compliance with best practices for A/B testing
- Stay informed about industry best practices, emerging trends, and new technologies related to website optimization and testing
- Act as a subject matter expert on website optimization, testing methodologies, and Adobe Target platform capabilities, providing guidance, support, training and enablement to internal teams
- Debug and troubleshoot systems where necessary.
Qualifications:
- 5+ years of experience in website operations, digital marketing, or related roles, with a focus on website testing, personalization, and optimization
- 3+ years proven experience managing Adobe Target
- Strong analytical skills and proficiency in data analysis tools and techniques
- Experience with Adobe Analytics (Preferred), or Google Analytics
- Excellent project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines
- Exceptional communication skills to effectively communicate technical information to both technical and non-technical stakeholders
- A commitment to staying current with the latest trends and best practices in marketing technology
- Solid understanding of digital marketing & data reporting Strong understanding of HTML and CSS Intermediate JavaScript skills
- Adobe Certified Professional in Target (Preferred)
- Experience with tag management systems and data layers
- Have experience in both B2B and B2C is a plus
- Possess an innovative, problem-solving, and solutions-oriented mindset
