About the role
Cloudflare’s Self-Serve Team is looking for a highly-motivated Digital Marketing Manager to take the lead on planning, developing and executing experiments and campaigns across display and video channels. Our team is responsible for driving growth across Cloudflare’s large self-serve customer base. To do this, we employ a data-driven, product-led, experimentation-based approach to help customers experience the value of our products and adopt more of Cloudflare’s solutions. From campaign planning to data analysis and reporting - you’ll own and develop growth strategies for the display and video channels across both organic and paid initiatives (including social media, native ads, content sponsorship and other types of advertising, as these become available).
Available: Seattle, San Francisco, Los Angeles, Austin, Remote
What you'll do
- Plan, build and manage organic and paid media campaigns that help deliver outcomes tied to awareness, acquisition and revenue.
- Own and manage both the strategy and the day-to-day operations of display and video ads across platforms including, but not limited to, DV360, YouTube, Facebook, Twitter, Reddit, LinkedIn, TikTok etc
- Design experiments and manage A/B and multivariate tests across the channels you own to accelerate learning and improve campaign performance.
- Collect, analyze and report on campaign data to help key stakeholders understand overall program performance impact over time.
- Draw pertinent insights from data analysis and use them to make recommendations for campaign optimization and future experimentation.
- Assist with the development of channel budgets, forecasts and actualization of spend.
- Manage purchase orders and invoices for the campaigns you are responsible for.
- Develop a deep understanding of Cloudflare’s products, user personas, and various in-product customer journeys.
- Collaborate with in-house and/or external design and product-marketing teams to deliver creative assets (landing page designs, ad copy, video and display assets etc).
- Collaborate with digital ops to ensure accurate tracking and measurement for your campaigns.
Examples of desirable skills, knowledge, and experience
- 5+ years of running paid media campaigns for SaaS brands (agency experience preferred) and securing both direct and programmatic media buys
- Strong data analytics skills and copywriting skills
- Experience using Adobe Target, Adobe Analytics, Google Optimize, Campaign Manager (including SA360 and DV360), GA360/GA4, and other page advertising platforms
- An outcome-oriented mindset with a track record of driving actual business results (like user growth and revenue)
- Experience evaluating, onboarding and managing external vendors, contractors and agencies
- Strong negotiation and project management skills to help you push your projects to completion
