The Opportunity
Simpplr is looking for an experienced data-driven Demand Gen Writer, Reporting to Simpplr’s VP of Growth Marketing & Development, with a passion for developing, managing, and executing world-class programs and events to expand our voice in the market, drive pipeline and accelerate the sales cycle in North America.
Your Job Responsibilities
What you will be doing:
- Develop and create compelling content for all demand generation programs, including email campaigns, Account-Based Marketing (ABM) campaigns, and SEO-related content such as meta titles and meta descriptions.
- Write and optimize content for web pages, ensuring it aligns with SEO best practices and effectively drives traffic and conversions.
- Craft persuasive and impactful scripts for Sales Development Representatives (SDRs) and Business Development Representatives (BDRs) to support outreach and lead generation efforts.
- Create engaging content for trade show booth signage, marketing campaigns, and other promotional materials to enhance brand visibility and generate leads.
- Collaborate closely with the demand generation team to align content strategies with overall marketing objectives and campaign goals.
- Work with product marketing to ensure content accurately reflects product features, benefits, and use cases, positioning Simpplr effectively in the market.
- Partner with SDR, BDR, and sales enablement teams to develop content that supports sales efforts, including email templates, call scripts, and presentation materials.
- Monitor and analyze the performance of demand generation content, using data to refine and improve content strategies and effectiveness.
Your Skillset
What makes you a great fit for the team:
- Our mission speaks to you and you are energized to come here and make a difference
- You are an experienced professional who has drive and passion to execute with high quality at high pace
- You thrive in an environment where everyone is willing to speak up, collaborates effectively, and pull together as one team
- You lead with passion, kindness, and humility
- You embrace ambiguity and lead with confidence and optimism
Demonstrated experience we're looking for:
- Bachelor's degree in Marketing, Communications, English, or a related field.
- 5+ years of experience in writing for demand generation campaigns, with a strong portfolio demonstrating success in email marketing, ABM, SEO content, and sales scripts.
- Proven experience in creating content that drives engagement, lead generation, and conversions.
- Strong understanding of SEO principles and best practices, with the ability to write optimized content for web pages.
- Excellent writing, editing, and proofreading skills, with a keen eye for detail and accuracy.
- Ability to create persuasive and impactful content tailored to different stages of the buyer's journey and various target audiences.
- Experience collaborating with cross-functional teams, including demand generation, product marketing, sales, and sales enablement.
- Proficiency in using marketing automation tools and content management systems (CMS).
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Creative and strategic thinker with a proactive and solution-oriented mindset.
- Excellent communication and interpersonal skills, with the ability to work effectively in a fast-paced, dynamic environment.
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