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Demand Generation Manager

Berlin, Germany

This role is part of our Rewardful team, one of our growing brands at

Rewardful is one of the brands under's umbrella. Since its launch in 2018, Rewardful has been making it super easy for SaaS companies to handle their affiliate programs using Stripe or Paddle. It's the go-to choice for tons of small SaaS businesses aiming to set up affiliate programs, with a big user base today.

Profile Overview

As the Demand Generation Manager you are responsible for building and growing a strong online presence for Rewardful by creating and sharing sales, marketing, and educational content. The ultimate goal is to reach our target audience, position Rewardful as the ideal solution to manage affiliate and customer referral programs, and to educate them on how to be successful with Rewardful.

You are a master of social media culture (specifically LinkedIn, Twitter, and YouTube), you have excellent copywriting skills, and use ChatGPT with a pinch of salt. You enjoy networking and connecting with others daily on social media and in community groups and forums (IndieHackers, Reddit, etc).

You’ll be in charge of growing the Rewardful following (LinkedIn + Twitter in priority), a place where our customers can interact, share tips, and ask questions.  

We’re a small team with a “get stuff done” mentality. This means we’re constantly learning how to use new tools, and doing things that we didn’t know how to do previously.

Your responsibilities

Project Management: 

  • Collaborate with different stakeholders and cross-functional teams to execute marketing initiatives. 
  • Develop project plans, set deadlines, assign resources, and oversee progress to ensure projects are delivered on time and effectively.
  • Prioritize tasks and manage multiple projects at once, all while making sure we achieve the desired outcomes. 

Content Management: 

  • Develop and execute a comprehensive content strategy aligned with our goals
  • Build strong and loyal relationships with our target audience.
  • Analyze metrics to measure the effectiveness of organic campaigns and continuously optimize strategies.

Community Building: 

  • Monitor and moderate online forums, social media, and other community platforms to ensure a positive and helpful environment. 
  • Interact with our target audience in meaningful ways and help promote community events, webinars, and other similar marketing initiatives.


  • Work closely with the Marketing, Product, and Customer Success teams to align content and community initiatives with overall business objectives. 
  • Collaborate with influencers and industry experts to amplify our reach and credibility. 

What You bring to the table

  • You are versatile and can handle multiple projects with ease.
  • You are over-excited about building our brand identity (tone & voice).
  • You are convinced that B2B doesn’t have to be boring-to-boring and you’re inspired to build and distribute H2H (human-to-human) content.
  • You’re a brand evangelist and you enjoy nurturing an active and engaged community.

What’s in it for You

  • Ultimate flexibility: We’re 100% remote. You can work from wherever you like, whenever you like.
  • Freedom and autonomy: We’re a high-trust team, and you’ll be given lots of independence to solve problems in your own way — with plenty of help from the team when you need it.
  • Minimum bureaucracy: We don’t like to get bogged down with meetings and red tape. We like to be efficient and keep momentum steady & sustainable.
  • Small & friendly team: We help each other out, have fun, and joke around.
  • Our network: We are a community of entrepreneurial SaaS professionals that regularly exchange ideas, knowledge, learning and expertise with each other internally. 
  • Unlimited paid time off: We want you to recharge your batteries when needed.

Rewardful is part of and we have a shared goal of succeeding together.

What is

Think of us as the driving force behind your favorite software success stories., established in 2017, is on a mission to turbocharge promising B2B SaaS ventures, unlocking their full potential. As a Software-as-a-Service portfolio powerhouse, we specialize in acquiring small software treasures and polishing them into industry stars. With a dynamic, fully remote team of nearly 300 colleagues spanning 44 countries we are truly global and we are rewriting the playbook on SaaS innovation and collaboration. We grow 17 exciting brands under our umbrella. Feel free to explore our Candidate's Hub to get an insider's view, dive into our culture, gain valuable insights into our teams and how we work.

We don’t just simply offer you to “take a job with us” but rather to “join us on this journey” to build the world's largest platform of independent SaaS companies. 

Sounds like something you’re up for? Feel free to apply even if you don’t check all these boxes. We believe in the power of diversity and fresh perspectives to spice up our team. Your application might just be the missing ingredient!

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