Our client is a rapidly growing industrial startup looking for a Demand Generation Manager to drive scalable marketing efforts. This role is ideal for a marketer experienced in executing multi-channel campaigns that generate demand, acquire leads, increase product adoption, and expand brand awareness.
Location:
Fully Remote (Work from Home), 9 AM - 5 PM EST
Key Responsibilities:
Campaign Development: Lead the development and execution of integrated marketing campaigns focused on key industries and use cases to generate leads.
ABM Execution: Implement Account-Based Marketing (ABM) tactics, leveraging webinars, email campaigns, and paid media to engage target accounts.
Stakeholder Collaboration: Work with internal teams, including product marketing, sales, and operations, to align campaign strategies.
Lead Generation: Develop and execute programs to drive lead acquisition and product adoption at scale.
Multi-Channel Engagement: Design engagement programs tailored to the buyer’s journey across various audience segments.
Content Development: Support content creation efforts to develop promotional materials and compelling brand stories.
Agency Partnership: Collaborate with external agencies for campaign asset development and execution.
Performance Analysis: Measure and report campaign effectiveness, optimizing strategies based on performance insights.
Communication: Maintain clear and frequent communication with stakeholders regarding strategy, goals, and results.
Qualifications:
Experience:
3+ years of B2B marketing experience, ideally in a SaaS environment.
Familiarity with multi-channel marketing strategies, including ABM (nice to have).
Knowledge of B2B and SaaS metrics; experience with enterprise sales teams is a plus.
Experience using data insights to optimize marketing funnels and improve lead conversion rates.
Skills:
Understanding of marketing channels, including email, ads, and events.
Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce).
Strong project management and cross-functional collaboration skills.
Excellent communication skills, with the ability to present complex ideas clearly.
Preferred Traits:
Highly motivated and results-driven.
Adaptable and innovative in marketing strategies.
Comfortable working independently and within a team.
Opportunity:
This is an exciting opportunity to scale the marketing efforts of a fast-growing startup. You’ll lead impactful campaigns, collaborate with dynamic teams, and leverage ABM and multi-channel strategies to drive measurable business growth.
Application Process:
To be considered for this role these steps need to be followed:
Fill in the application form
Record a video showcasing your skill sets
