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About the Role:
We are looking for a passionate, collaborative and forward-thinking Corporate Media Associate to join us as we grow and thrive in a dynamic and exciting industry. This role touches on all aspects of display, programmatic, social and video marketing channels working with partners like Meta Ads (Facebook & Instagram,) Google Ads, Microsoft Ads, DV360 and more. The ideal candidate must possess a keen understanding of the online space with B2C experience and a background in social and display (hands on keyboard preferred.) The candidate has strong organizational and analytical skills with an inherent ability to find trends by analyzing large data sets. This role is part of the CARS Corporate Media team and reports to the Manager of Corporate Media.
Responsibilities include:
- Implement and manage paid campaigns across display, programmatic, social and video platforms.
- Monitor and analyze campaign performance data on a daily, weekly and monthly basis to identify performance issues/opportunities to achieve maximum ROI in marketing campaigns.
- Monitor and optimize monthly budget pacing to ensure budgets are spent efficiently each month.
- Compile data across partners and work in collaboration with the Analytics team to create bi-weekly reports, including analysis for insights, optimizations and future strategy development.
- Collaborate on the development of media strategies and plans including ad copy, creatives/messaging, flighting, budgeting and KPIs.
- Develop audience targeting and segmentation strategies using 1st party data to execute campaigns (including retargeting, custom audiences, suppression lists, lookalike audiences and more.)
- Provide creative solutions and optimize campaigns to meet KPI metrics including: CPM, CPC, CPA, CTR and more.
- Conduct A/B testing with various partners, ad formats, audiences, bid strategies, copy variations, images/multimedia, etc.
- Work with our agency partner to implement ad trafficking.
- Monitor on-site engagement metrics of traffic driven by our ad campaigns.
- Provide updates on new advertising formats, product updates, new channels and technologies in order to improve campaign performance and provide recommendations on how to best leverage new tools and services.
- This role requires someone who thrives on finding ways to constantly improve the programs by looking for new ways to enhance performance.
Preferred Skills:
- Bachelor Degree in Business, Marketing, Advertising or related field.
- 1-2 years of paid social and display media experience in the B2C space.
- Proven experience managing campaigns in Facebook Ads Manager and Google Ads (bonus for experience with programmatic or video platforms) including optimization, ad placement, budget management, pixel creation and advanced reporting.
- Social analytics and data analysis capabilities (i.e. Google Analytics, Facebook Analytics) and an understanding of tracking and conversion optimization.
- Experience working in a fast-paced environment along with a proven track record of driving results via conversion-driven media campaigns.
- Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting.
- Experience working with ecommerce or other product feeds for dynamic ads is a plus.
- Agency experience is a plus.
- Experience working with data in Google Sheets, GA4, Tableau or other data analytics visualization tools is a plus.
