Content Strategist

Description

Location:

This role can work remotely from anywhere in the USA. You must be legally authorized to work in the US.  Bixal does not provide visa sponsorship. 

What Will You Do?

Bixal has an exciting opportunity to improve the public's experience with a range of government services. As consultants to our federal clients, you will be part of a cross-functional team applying human-centered design methods and innovation to deliver enterprise modernization at scale. This role is uniquely positioned to positively impact digital civic engagement.

At Bixal you will join a multidisciplinary collective of researchers, designers, strategists, and product managers creating innovative digital products, services and experiences that have a positive impact on the American public and communities around the world. 

As a Content Strategist, you will apply human-centered design principles to develop content strategies and implement methods and practices to help client agencies solve business problems, better engage with customers, increase audience reach, and engender customer trust and confidence. This role is involved throughout the lifecycle of a project, supporting the entirety of the content strategy, planning, execution, and evidenced-based optimizations to drive engagement across products.

The Content Strategist will be expected to understand customer journeys and will be responsible for aligning user needs with business goals and priorities. This role will work in collaboration with user researchers and data analysts to develop actionable insights about user behaviors and implement data-informed optimizations to the content strategy.

Location:

This role can work remotely from anywhere in the USA. You must be legally authorized to work in the US.  Bixal does not provide visa sponsorship. 

What Will You Do?

Responsibilities:

Develop, iterate, and implement website content in collaboration with project team designers to ensure final website products have the necessary content, successfully communicate the intended message, and meet audience needs.

Support Bureau subject matter experts who are creating content for the website by creating templates, ensuring creation of platform-specific content (i.e., metadata, summaries, interface messages), auditing existing content, and helping SMEs understand the implications of information architecture and visual hierarchies for effective communication.

Develop, iterate, and help maintain content strategy and maintenance guidelines to support the website project team in the management of the public website and its associated design system.

Provide expertise on auditing and testing content and engage with website project team with the goal of evaluating effectiveness of content implementation options.

Define and implement content management processes, including conducting routine content inventories, audits, and evaluations for quality, usability, accessibility, and inclusivity.

Produce content models, metadata, taxonomies, and sitemaps.

Collaborate with UX researchers and designers on content design and information architecture.

Prepare, organize, and publish content, ensuring the application of plain language guidelines and accessibility practices (e.g., Section 508 and WCAG).

Write, edit, and test copy on digital platforms and products as needed.

Participate in client events and forums to positively represent the organization and develop and maintain relationships with the industry.

As appropriate, play an active role in new client acquisition by supporting business development initiatives to enhance and grow Bixal's business in each of the areas that it works.

Perform other duties or special projects as assigned.  

Qualifications:

3 years of experience developing and implementing content strategies for large websites or applications; 5 years of total professional work experience.

Bachelor’s degree with a digital focus is preferred, or other combination of education, training, and certifications.

Strong understanding of human-centered design strategies, methods, and approaches, and how content strategy fits in and elevates UX and product design deliverables and solutions.

A portfolio of work that demonstrates a strong understanding of content strategy deliverables (e.g., content strategies, content models, content designs, UX writing).

Strong consultation and collaboration skills; experience working on cross-functional teams.

Experience in writing, revising, sourcing, and aggregating content.

An understanding of plain language guidelines and accessibility standards (Section 508, WCAG).

Experience working with content management systems and/or digital experience. platforms, including creating and following plans for migrating content from legacy to modernized content management solutions.

Must able to pass and maintain a Public Trust security clearance.

Nice to Haves:

Consulting/agency experience

Experience working with Agile teams

Previous work with federal government agencies or initiatives

Perks & Benefits:

Competitive base salary

Flex hours

Work from home flexibility

401K with matching incentive

Parental Leave

Medical/dental/vision benefits

Flex Spending Account

Company provided short-term disability

Company provided life insurance

Commuter benefits

Generous PTO

11 Paid holidays

Professional development opportunities

New business referral bonus

Please note that candidates selected may undergo a background investigation and, if applicable, meet eligibility requirements for suitability.

Bixal will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you require any accommodation as part of our recruitment process, please contact us at [email protected]. You can expect a response from a team member within 24 hours during the regular work week and on the next operating day during the weekend or holidays.

Bixal is an equal opportunity and affirmative action employer. It ensures equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, veteran status, or any other characteristic protected by law. We are dedicated to promoting diversity, equity, and inclusion within our organization and beyond.