Overview
We’re looking for an experienced Enablement Associate to join our Commercial Enablement team at Instacart. In this role, your primary objective is to drive forward the ongoing development and execution of Enablement programming for our Commercial (partner-facing) organization. You will focus on identifying, understanding, and prioritizing Enablement solutions for one of our Commercial teams, which include the Brand Partnerships - Ad Sales teams and the Retail Business Development teams.
In this role, you will partner with the Commercial team leads and engage in all pillars of our Enablement scope (i.e, Onboarding, Sales Motions & Methodology, Skills, Industry Education, Content / Narratives, Product, Data and Certifications), highly impacting team's revenue performance & partner engagement. This highly cross-functional role will collaborate closely with Sales, Account Management, Marketing, and all other XFN teams within the Commercial Excellence Organization.
About the Team
The Commercial Enablement team is part of the Commercial Excellence organization at Instacart, working to enable Commercial businesses & partners. Ad Sales and Retail BD Account Managers rely on their cross-functional stakeholders on Commercial Excellence to drive strategy, provide actionable data & insights, sales motions & narratives and the tooling necessary for them to achieve their partner & revenue goals. We’re a team of high achieving individuals dedicated to Going Far Together.
About the Job
- Build Training Requirement Documentation to align on business needs, objectives, audiences, modalities and measurement for all Enablement programs
- Develop and maintain best-in-class knowledge of each teams’ Sales Motions, Methodology and Playbooks, inclusive of methodology, narratives, tools, best practices, and objection handling
- Lead Onboarding sessions that ensure the Sales / BD team ramp and readiness in their first 90 days
- Help support the execution of the Annual Planning Sales Motion and training strategy to ensure team readiness for partner engagements
- Help support the execution of the Account Planning Sales Motion with responsibility for the training strategy, template development / optimization, training, and best practices
- Potentially lead and leverage a breadth of training modalities (e.g., Virtual Instructor Led Training, breakout groups, email communications, video modules, etc.), to ensure the Ad Sales and BD teams comprehend and retain the information needed for success in their role
- Support the development of Company specific narratives, talk tracks and objection handling materials that align to the needs of our Sales / BD teams and enable the teams to confidently and consistently go to market
- Maintain a thorough understanding of all brand and/ or retail tactics, product suites & customer personas to ensure training materials are tailored to team needs
- Establish measurement capabilities and apply feedback to programs and processes
- Assess & iterate on Sales Enablement Strategies to ensure timeliness of Enablement programs / modalities and ongoing optimization
About You
Minimum Qualifications
- You have 3-4 years of experience working in a relevant role including Sales, Sales Enablement, Business Development, Account Management, Ad Agency Digital Media Strategy or Account Management or Product Marketing
- Excellent communication skills - written and verbal
- Strong relationship building skills
- Experience partnering with Retailers, CPG brands and/or Digital Advertisers
- Strong experience using G suite tools, sheets and slides
- Strong project / program management skills
- You have hands-on experience building training materials and narratives
- You have experience managing large scale enablement programs (teams of 150+) and have implemented programs that drive efficient and effective outcomes
- You have strong executive presence, understand marketing concepts and/or retail business dynamics, and can articulate them to a broad set of audiences
- You enjoy working with internal teams to develop their skills
- You excel at managing initiatives across multiple stakeholders and can identify solutions that balance the requirements of each
- You are a self-starter with the ability to navigate through ambiguous situations
- You are comfortable in a fast-paced and dynamic environment
- You’re a team player and love making an impact each day
Preferred Qualifications
- Experience working with data tools and teaching teams on the tool value proposition and instructions for usage and storytelling
- Experience with Sales tools such as SFDC and Sales Enablement tools such as Highspot, Seismic, Continu, Zoom, Google Meetings
- Experience with Jira & Confluence a plus
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