Channel Marketing Specialist

Description

The Channel Marketing Team, within Integrated Marketing, leads the owned channel strategy, activation and optimization for the enterprise. Managing all marketing levers to drive specific outcomes for stakeholders including B2B & B2C lead and revenue generation and enterprise initiatives. This cross channel team develops and manages stakeholder strategies and execution on digital properties (including Nielsen.com), email, mobile and social properties.

We are seeking a dynamic and results-driven Nielsen Marketing Specialist to join our marketing team. The ideal candidate will have 2-3 years of marketing experience with a strong focus on email marketing, and some experience in social media management and employee advocacy programs. As a Nielsen Marketing Specialist, you will play a crucial role in executing marketing campaigns that enhance our brand presence and engage our target audience.

Responsabilities:

Email Marketing: Plan, execute, and optimize email campaigns to engage customers and drive conversions.

Social Media Management: Develop and implement social media strategies to increase brand awareness and engagement.

Employee Advocacy: Empower employees to become brand ambassadors and amplify our message on social media.

Content Creation: Collaborate to create compelling marketing materials that align with brand voice and goals.

Data Analysis: Track, analyze, and report on marketing campaign performance to optimize future efforts.

Qualifications

Bachelor’s degree in Marketing, Communications, or a related field.

2-3 years of marketing experience, specifically in email marketing, social media management, and employee advocacy.

Proficiency in email marketing platforms (e.g., Salesforce, HubSpot), social media management tools (e.g., Hootsuite, Buffer), and analytics tools (e.g., Google Analytics, social media insights).

Advanced English Level

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