The role, in a nutshell:
If you are a detail-oriented marketer with a passion for marketing technology, data, and process optimization, join us in driving our growth as Campaign Operations Specialist!
As an integral part of the GTM Operations Team, this person will partner closely with operations and our GTM Operations team. You will design, create, execute, and manage all aspects of marketing campaigns through our marketing automation platform (Hubspot). This includes partnering with demand generation and executing campaigns, emails, landing pages, optimizing segmentation, as well as associated workflows. This person will become one of the company’s marketing automation “Super Users”, maintaining, evolving and driving best practices. Additionally, you’ll be responsible for maintaining the health of our marketing database, aligns to all global compliance standards, and ensuring seamless follow-up on leads generated from our campaigns through timely lead routing.
What makes you successful: You will be successful in this role if you are comfortable with cross collaboration with multiple stakeholders. You will have worked extensively with Salesforce, Hubspot and other marketing technologies.
What you'll do:
- Work with Growth Marketing to design and implement GTM campaigns to accelerate full-funnel efforts and increase lead conversion.
- Own campaign program enablement, execution, and support through our Marketing Automation system, Hubspot, including workflows, emails, landing pages, and list imports.
- Manage end-to-end email campaign production and execution in collaboration with the Growth Marketing team, including planning and strategy, list segmentation, set-up, testing, execution, reporting and optimization in HubSpot & Salesforce.
- Create scalable processes that ensure best practices in campaign setup, conversion, nurturing, and database management.
- Assist marketers in making data driven decisions using reporting and analytics to improve and report on campaign performance
- Maintain database hygiene, perform data migrations, and create segments.
- Ensure compliance with privacy and communication regulations.
- Assist with the management of the full marketing tech stack.
- Collaborate with demand generation, content marketing, web marketing, sales operations, and IT teams to ensure our marketing tools are meeting their needs and the lead flow process is executed flawlessly.
What we're looking for:
- 2+ years of relevant experience in Marketing Operations
- Required experience: MAP tool (Hubspot required, certification preferred), ABM tool (6Sense preferred), Web analytics (Google Analytics (GA4), Google Tag Manager, Google Search Console), webinar platform (Goldcast) and Salesforce (SFDC).
- Nice to have: Clearbit, Contentful, LeanData, Monday.com, Mutiny, Outreach Reachdesk, SEMrush
- GDPR/CAN-SPAM/CCPA familiarity
- Familiarity with HTML/CSS preferred
- Strong troubleshooting and analytical abilities
- Strong understanding of marketing processes including campaign execution, Q&A testing, and conversion measurement
- Strong project management, planning, and organization skills
- Strong data analytics skills
- Startup experience strongly preferred
