We are seeking a Campaign Manager with a strong track record in developing and executing effective campaigns featuring compelling messaging using multiple mediums. The ideal candidate will excel in testing and scaling efficient channels to engage our audience at various points along the customer journey. The ideal candidate is a creative thinker with a track record of implementing new and effective marketing strategies from concept to execution, utilizing data-driven insights to refine and evolve campaign approaches. This role will play a critical role in building innovative omni-channel programs to drive our marketing effectiveness. If you are a detail-oriented individual with a passion for creating world-class campaigns, we invite you to apply for this exciting opportunity.
Responsibilities Include:
- Lead the end-to-end development and execution of marketing campaigns.
- Collaborate closely with sales and marketing teams to ensure alignment on campaign objectives, messaging, and outcomes.
- Monitor and evaluate campaign performance, providing recommendations for optimization.
- Manage budgets and project timelines, ensuring resource utilization efficiency.
Qualifications:
Required Skills and Abilities:
- Proficiency in email marketing, content promotion, webinars, ABM, SEO, and paid advertising.
- Strategic mindset enabling translation of business goals into comprehensive campaign strategies, with a holistic customer journey focus.
- Ability to create and tailor campaign assets for diverse buyer personas.
- Strong verbal and written communication skills, fostering robust cross-functional partnerships.
- Proven ability to independently identify and resolve problems, initiating projects and strategies autonomously.
- Exceptional project management abilities, adept at managing multiple projects concurrently while meeting deadlines.
Education and Experience:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in growth marketing, demand generation, or campaign management.
- Experience in a high-growth startup environment (e.g., doubling revenues year over year).
- Expertise in HubSpot or similar marketing automation platforms, along with a history of exploring and adopting new tools for campaign design and execution.
Preferred Qualifications:
- Background in B2B or B2B2C, employer benefits market, or the healthcare industry.
Work Location:
- This position is remote
Centivo Values:
- Resilient – This is wicked hard. There is no easy button for healthcare affordability. Luckily, the mission makes it worth it and sustains us when things are tough. Being resilient ensures we don’t give up.
- Uncommon - The status quo stinks so we had to go out and build something better. We know the healthcare system. It isn't working for members, employers, and providers. So we're building it from scratch, from the ground up. Our focus is on making things better for them while also improving clinical results - which is bold and uncommon.
- Positive – We care about each other. It takes energy to do hard stuff, build something better and to be resilient and unconventional while doing it. Because of that, we make sure we give kudos freely and feedback with care. When our tank gets low, a team member is there to be a source of new energy. We celebrate together. We are supportive, generous, humble, and positive.
