Overview
About the Role
We’re looking for a Brand Campaigns Manager who will lead the strategy and end-to-end execution for our highest visibility consumer campaigns. This person will collaborate closely with the Brand, Product, Media, Creative, and Comms teams to develop breakthrough brand campaigns.
About the Team
As a member of the Brand Strategy team, you’ll be responsible for developing campaign strategies that build brand love with consumers and reinforce our competitive positioning. This is a remote-based contractor role that will report to the Head of Brand Strategy.
About the Job
- This is an exciting opportunity to shape the future of the Instacart consumer brand and lead high-impact, high-visibility brand campaigns.
- Lead the end-to-end execution of Tier 1 brand campaigns, including Back to School and Holiday
- Collaborate with the Integrated Media team to develop a media strategy that drives business results and builds brand equity
- Collaborate closely with Product Management to ensure campaign readiness across all relevant product touchpoints
- Partner with the Integrated Media & Marketing Analytics team to develop a measurement framework to assess the effectiveness of our campaign strategy
- Partner with Organic Social, Influencer & activations teams to extend campaigns into non-traditional territory spaces to enhance shareability and earned media potential
- Gather data, formulate insights, and articulate strategic opportunities that will impact the business and drive omnichannel growth
- Ideate and identify the unexpected applications of brand that touch consumers and culture – partnerships, collaborations, brand activations
- Champion and wield brand thinking across campaigns, concepts, and the organization; ensure everything we do is true to our brand and represents the best interests of the communities we serve
- Consistently assess competitive strategies and uncover white space opportunities
About You
Minimum Qualifications
- Bachelor's Degree required
- 5+ years of experience in brand management/strategy
- Experience leading go-to-market strategies
- Excellent written and verbal communication skills; ability to interact at senior levels of the organization
- Strong project management skills – ensure project milestones are met according to commitments; ability to manage and prioritize a wide variety of project types that vary in scope and scale and excel in a lean work environment
- Demonstrable understanding of the various functional aspects of a marketing organization, plus paid media landscapes
Preferred Qualifications
- Record of leveraging consumer insights and experience to develop campaigns; experience using data and metrics to back up assertions of business value
- Previous experience developing cross-channel marketing plans
- Nimble, resourceful, and detail-oriented; thrives in both independent and collaborative work environments
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