Description
The Role
As a Brand Associate within our Philippine Marketing Team, you will play a pivotal role in driving content creation; covering ideation, creation, and publishing for our marketing efforts.
We are looking for a highly analytical, strategic, and creative individual who is adept at leveraging data to inform creative decision-making. Collaborating closely with both local and global marketing teams, you will play a key role in achieving quarterly and yearly objectives related to organic brand initiatives.
The Role
As a Brand Associate within our Philippine Marketing Team, you will play a pivotal role in driving content creation; covering ideation, creation, and publishing for our marketing efforts.
We are looking for a highly analytical, strategic, and creative individual who is adept at leveraging data to inform creative decision-making. Collaborating closely with both local and global marketing teams, you will play a key role in achieving quarterly and yearly objectives related to organic brand initiatives.
What You'll Do
Engage with local and global guilds to analyze data and emerging trends, facilitating the creation of strategic monthly content plans across all Tala-owned organic channels, such as Facebook, X, Instagram, TikTok, YouTube, and the web.Utilize third-party social media management tools like AirTable and Sprout Social to schedule and publish executed content, ensuring optimal reach and engagement.Take an active role in organizing and potentially leading monthly creative brand brainstorming sessions, fostering a collaborative environment for generating innovative content ideas.Closely collaborate with the Senior Content & Community Associate to deliver reports on monthly insights, learnings, and social media trends - offering actionable recommendations to enhance future content strategies and initiatives.
What You'll Need
1-2 years of experience in Marketing/Advertising, demonstrating proficiency in content creation and management.Proven experience in both short and long-form copywritingFamiliarity with social media trends and best practicesHas strong analytical skills and the ability to derive actionable insights from complex datasets.Preferred: Background in an advertising agency setting or experience with digital media agencies.
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