As an Associate Competitive Intelligence & Strategy Analyst, you will work cross-functionally to support Anaplan’s global strategy and competitive intelligence efforts. You will assist with in-depth competitor analysis, data gathering, and will be comfortable utilizing our Anaplan competitive model to uncover insights and trends within the data. Additionally, you will analyze large volumes of data to extract competitive and market insights, which will inform go-to-market (GTM) strategy and product decisions. You will also collaborate with GTM Strategy & Planning internal customers such as Marketing, Sales, Presales, and Product, assisting in data and competitor analysis to help build collateral that equips the field with Anaplan’s value differentiators relative to competitors.
You will possess excellent communication skills, seek to understand the perspectives of participants in meetings, speak up to drive conversations, and form strong relationships with our internal partners.
This position is fully remote in India. Preference will be given to candidates located near Anaplan offices in the country.
Your Impact:
- Gain a comprehensive understanding of Anaplan’s product capabilities and the competitive landscape across Finance/Workforce, Sales, and Supply Chain planning.
- Partner with your peers and the Solutions & Industry Marketing team to develop battlecards and other competitive content and assets.
- Respond to ad-hoc questions and requests from the field regarding competitors and best practices in competitive selling.
- Perform competitive and market analysis and analyse internal competitive data to develop insights.
- Analyse existing data sets for opportunities to improve competitive insights and data collection, then drive updates as appropriate
- Proactively publish competitive news and intelligence to internal collaboration tools.
- Manage the rationalization and cleanup of opportunity data from Salesforce to build a credible dataset that supports competitive win/loss metrics and various business functions.
- Analyse and review trends from modelling to advise on GTM sales plays, marketing campaigns, and product roadmap decisions.
- Collaborate with Customer Marketing to develop competitive win customer case studies.
- Develop, support, and present detailed presentations and conclusions for leadership and internal teams.
- Accommodate ad-hoc requests from the organization.
Your Qualifications:
- Bachelor’s degree in a field that emphasizes analytical and communication skills, such as Business, Economics, or a related discipline.
- 2 years of experience in competitive intelligence, preferably within technology / SaaS, or connected planning / xP&A domains.
- Proficiency in MS Office Suite (Word, PowerPoint, Excel) and experience with Salesforce as well as project management tools
- Strong analytical skills, with the ability to manage multiple projects attentively and meet deadlines.
- Experience working cross-functionally with an entrepreneurial and agile mindset in a dynamic and fast-paced environment preferred.
Nice to Haves:
- Proficiency in analytics, BI, and visualization tools like Tableau or similar with advanced skills in data analysis techniques such as statistical analysis, predictive modelling, and data mining.
- Familiarity with market research methods in both primary (qualitative and quantitative) and secondary research; understanding of market segmentation and competitive positioning strategies.
- Experience as a user or consultant for Anaplan or other connected planning / xP&A software.
