This position will lead go-to-market efforts to drive market adoption for HeartFlow’s products in the assigned region of the world. This will include conducting stakeholder analyses in diverse markets, constructing an area sales strategy, tailored to each sub market in the area. The Area Vice President must regularly develop volume and revenue forecasts for each market in concert with the Sr. Vice President of Sales, North America. The position will also hold primary responsibility for acquiring and communicating stakeholder “voice of customer” feedback and needs as part of the HeartFlow customer service goals. The Area Vice President will hire and lead the team of District Sales Managers and also drive coordination of the One Team support functions (customer success & market access) as HeartFlow grows in our commercial footprint. #LI-JB1
Job Responsibilities:
- Field Leadership: Hire, train and manage the customer facing field sales team to meet revenue and customer retention goals within the
- Go To Market strategy: Collaborate with Commercial Leadership to develop detailed plans for market-entry and penetration in your assigned
- Market Forecasts: Develop volume/revenue forecasts for HeartFlow products in your assigned area markets through participation and leadership in our forecasting roll up calls. The forecasting activity will also require in depth use of Salesforce.com applications and Miller Heiman sales strategy
- Voice of Customer and Market Research: Gather deep “voice of customer” input to guide product development and market strategy. The AVP will be expected to develop extremely deep relationships with key customers throughout the area.
- Coordination of HeartFlow One Team go-to-market model: Bringing together the local teams across the markets covered to deliver valuable program starting and developing initiatives through coordination of multiple roles (district sales managers, business development, implementation management, clinical applications, solutions engineering, market access, and field billing specialists).
- Office environment. The job will require extensive travel, up to 50% within your assigned area.
Skills Needed:
- Sales leadership experience managing direct sales teams as well as coordinating support resources.
- Knowledge/experience developing and implementing go-to-market plans for new diagnostic or therapeutic areas in US markets.
- Experience solving for customer needs and leveraging support resources to help innovate commercial offerings & processes.
- Deep understanding of hospital and practice economics, radiology and cardiovascular disease and relationships with practitioners in your assigned
- Knowledge/experience in physician education regarding new
- Knowledge/experience creating tactical sales plans for segmentation and anticipated adoption of HeartFlow
- Knowledge/experience with gathering and communicating stakeholder input for customer satisfaction
- Knowledge/experience with sales force education and direct leadership of sales
- Familiarity with US and OUS reimbursement processes and
- A pattern of winning and Extensive Business Development
- High quality written and oral
- Strong leadership and team-building
- Excellent leadership, team-building, and communication skills; ability to work in a fast- paced adaptive environment; self-starter and strong team player
Educational Requirements & Work Experience:
- BA Degree. MBA
- A minimum of 10 years’ experience in diagnostic or therapeutic healthcare business, in roles involving Marketing, Medical Education, Business Development, and Sales Leadership
- Highly competitive compensation package. Base pay range- $200K to $215K strong variable comp piece and equity play.
