About the Team:
The Marketing Engineering (MRKENG) team builds awareness by sharing how Cloudflare can make a positive impact for customers and prospects. This spans across all channels of client communication: our website, blog, emails, social media, events, ads, etc. We build the technology that allows internal customers to craft beautiful experiences and tell compelling stories about Cloudflare.
This role entails a scope of developer work focused on the Adobe Experience Platform (AEP), particularly Adobe Target, Adobe Customer Data Platform (CDP), and Adobe Journey Optimizer (AJO). The selected candidate will work amongst a global engineering team, broader Marketing organization, and cross-team contributions to a personalized user journey.
REQUIREMENTS
- Design and implement robust architectures for AEP, integrating martech tools and data to support personalized marketing strategies, customer journey analytics, and real-time offer management
- Lead the technical aspects of Adobe solution implementations, including data modeling, data ingestion, and activation processes across channels within AEP and Adobe RT-CDP.
- Collaborate with marketing, analytics, and IT teams to ensure Adobe solutions meet business requirements and are aligned with company objectives.
- Develop and maintain a deep understanding of AEP, AJO, CJA, and ODE capabilities, staying updated with new features and best practices.
- Provide technical leadership and mentorship to team members, fostering a culture of innovation and continuous improvement in the AEP ecosystem
- Ensure data privacy and compliance standards are met within the Adobe ecosystem.
- Troubleshoot and resolve complex technical issues related to Adobe platform
- Understanding of online marketing components, such as advanced targeting and personalization
- Strong proficiency with analytical tools, including Google Analytics
- Strong understanding of SDLC methodologies
- Suitable level of understand compliance requirements for GDPR, CCPA, CPRA, and CTDPA
- Experience with headless CMS platforms like Contentful
- In-depth knowledge of modern JavaScript frameworks, development patterns, and single page applications
- 5+ years experience in data architecture, integration, API management, and cross-platform activation
- 5+ years experience and a strong understanding of marketing technologies, digital analytics, customer data platforms, tag management, and cross-channel marketing strategies
- Proven experience as an AEP Architect or similar role, with a strong portfolio of successful Adobe implementations
- Demonstrated experience with headless architecture and headless CMSs like Contentful
BONUS QUALIFICATIONS
- Current peers and stakeholders consider you a subject matter expert in the Adobe playground
- In-depth knowledge of Adobe Journey Optimizer (AJO), Customer Journey Analytics (CJA) or Adobe Analytics, and Offer Decisioning Engine (ODE)
- Ideally, certifications in one or any of Adobe Experience Platform, Adobe Journey Optimizer, Customer Journey Analytics, and/or Offer Decisioning Engine are highly desirable
- Active member of the Adobe Experience League communities
- Passion for building and optimizing a personalized user experience, from freelance developer to CxO
- Working knowledge of Cloudflare tools, including Zaraz, Dash, and Workers
Available Locations: Lisbon or Remote Portugal