The role, in a nutshell:
As a high-energy, results-driven marketer with a deep understanding of the Public Sector landscape, you will be responsible for developing, managing, and executing a mix of strategic field and partner events, ABM programs, and integrated campaigns targeting the U.S. Federal Government and SLED.
In partnership with sales, alliances, and cross-functional marketing teams, you’ll be responsible for delivering strategies and programs that drive engagement, demand, and pipeline to meet and exceed quarterly and annual goals.
What will make you successful is having a strong background in demand generation, events, and account based marketing, with a proven ability to work and collaborate effectively across internal teams, external partners, and vendors.
It is essential that candidates have industry knowledge and experience in Public Sector marketing, a passion for helping FED and SLED teams achieve their revenue goals, and a track record of success in B2G marketing for cloud-based security solutions and technologies.
What You’ll Do:
- Define and build Public Sector marketing strategy aligned to regional sales team objectives and priorities.
- Develop and execute a balanced plan of ABM campaigns, field events, and partner co-marketing programs that drive net new pipeline creation and support deal acceleration.
- Leverage a mix of channels and tactics including digital, content, and events to reach and engage high value contacts within target accounts.
- Oversee and manage field events - from strategy and planning to logistics and execution - acting as primary point of contact for both internal and external teams.
- Partner with internal teams to create messaging and content aligned to the needs and pain points of PubSec accounts and personas.
- Collaborate with external partners, vendors, and agencies to create and activate marketing plans and programs.
- Work closely with sales to align marketing efforts with the sales cycle, provide enablement resources, ensure buy-in, and facilitate seamless handoff of engaged contacts and leads.
- Utilize data-driven insights to develop and optimize campaign strategies, and report out on program performance and ROI.
What we’re looking for:
- 5+ years of experience in B2G marketing to FED and SLED audiences.
- Knowledge of security technologies, trends, and solutions, along with excitement for grasping new security concepts.
- Demonstrated ability to effectively partner with sales teams and cross-functional stakeholders.
- Co-marketing experience with distribution and technology partners.
- Experience working with ABM platforms, marketing automation, CRM systems, and reporting tools including: 6sense, SFDC, Hubspot, Tableau, and Mutiny.
- Strong analytical skills with the ability to derive actionable insights from data and inform decision-making.
- Ability to prioritize and balance multiple projects simultaneously, both working independently and as part of a team.
- Bachelor's degree in marketing, communications, or a related field.
- Ability to travel up to 30%.
- Preferred Locations: East Coast, preferably DMV
